So have I told you guys that I am a foodie I am sure youve come across a lot of people who are se

So, have
I told you guys that I am a foodie I am sure youve come across a lot of
people who are selfproclaimed foodies. Well, prepare to be surprised.



So, have I told you guys that I am a foodie I am sure
youve come across a lot of people who are selfproclaimed foodies. Well,
prepare to be surprised. If food were air, Id breathe it, if it was water Id
drink it, if it were sleep Id spend eight hours a day with it and if it was
God, Id make it a point to worship it every time I wake up and every time I
went to bed. To say that I like food is an understatement naturally. So when
I have to describe food, I cant do it without grabbing a morsel or two of my
favorite snack. You can imagine how tough I make it for my personal trainer.
Anyhow, the motivation for writing this piece is a special meal that I have
always found completely satisfying. Yes, it is none other than the worldfamous
Indian Thali. I am a big nonveg fan, and I consume nonvegetarian
food almost every day of the year. But when I dont, its the Indian Thali that
justifiably satiates my monstrous appetite.

For those who dont know, Thali is an Indian
Nepalese meal made up of as assortment of various dishes and this beautiful compilation
varies from region to region and is usually served in small bowls on a round
plate. Typically, a complete Thali includes rice,
dal, vegetables, rotis, paapad, dahi, chutney and aachaar.

In India, thalis vary from region to region. You can
find a variety of thalis like the Punjabi Thali, Rajasthani Thali, Gujarati
Thali, and the Maharashtrian Thali etc.

It is also true that nothing compares to a Thali made
at home, but then again there are some good thali restaurants that are now
measuring up to the taste and quality standards of the thali served at home. A
lot of these thali restaurantsactually
work on the USP of whipping up amazing Thalis for all the customers who love to
eat.

Many of these restaurants are famous for providing
unlimited thalis. What they do is charge a fixed amount of money per plate
from the customer and serve as much food as the customer demands, till heshe
has had hisher fill. This is a good model as anybody expecting to have a Thali
would not like to be given limited options or amount of food to consume.

A lot of these restaurants are very technology savvy. They
have dedicated branded mobile apps, brand pages on Social Media Platforms and
robust Social CRM models in place that guarantee taking the consumers opinion
in consideration. This helps these restaurants design their offerings as per
the taste of consumers, especially in the catchment area of their respective
geographical locations. Some of these restaurants effectively use birthday
marketing strategies to lure customers. What they do is have the customer fill
out a form once heshe is done with hisher meal. In this form, most customers
dont think twice before filling out their date of birth. This way, the
restaurant is aware of the date of births of their most loyal customers and
attractive discount packages on family meals are designed based on this
information. This turns out to be a good marketing strategy as most customers
would lap this up as it allows them to take their family out to a good
restaurant at lower prices.

So next time youre at a thali
restaurant be sure to fill out the feedback form

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